A digital pioneer, IKEA KSA sought to digitally transform it’s entire operations in its ambition to provide a new level of omni-channel customer experience to its B2B, B2C and IKEA community customers. Link Development designed an integrated solution and delivered the “Customer Hub”. Unlocking the power of Microsoft technologies and Link Developments customization capacities, IKEA KSA’s customer-facing business journeys were digitalized creating positive outcomes such as customer excellence, improved sales, stronger customer loyalty and lower operating costs; in addition to setting digital leadership across Inter IKEA.