DHCR, the leading regulatory arm was tasked with opening the doors to all healthcare players and business partners to easily live, work, invest and heal in Dubai; all within a framework of innovative services, strict regulations and highest-quality standards. Envisioning a new platform to digitize the flow and harmony of nearly 200 services, the meticulous body entrusted Link Development with the challenging job. In few months, Masaar, the first-of-it-kind, e-services platform in the UAE was launched strengthening Dubai’s ranking in ease of doing business, attracting medical tourism and prompting a culture of customer happiness. A year later, DHCR landed Dubai Government Excellence Award for 95.4% Customer Happiness rate